Company History

Original Location at 312 Regional Rd., Greensboro, NC

Piedmont Truck Tires was incorporated in 1978 and was a subsidiary of Piedmont Ford Truck Sales in Greensboro, NC. Piedmont was a small truck tire center and did primarily work for Piedmont Ford Truck Sales and their customers.

In 1984 a new management team was formed for Piedmont Truck Tires, which included all three of the current owners, Jim Rice, Mitch Glover and Dan Rice. The new management team began buying the stock in Piedmont and we began to grow slowly and conservatively.

Piedmont is now one of North Carolina’s largest commercial tire dealerships and has expanded to six servicing locations geographically situated in North Carolina’s largest trucking areas. These locations are in Asheville, Charlotte, Graham, Greensboro, Raleigh, and Warsaw, North Carolina.

Our company history is a story of how three people with limited resources, took risks, worked hard and were blessed by God. Our philosophy from the start was to always have outstanding service, only the best quality products at fair prices and to go the extra mile for our customers. We have instilled these principles into our employees over the years so that it has become an ingrained part of our company culture. 

Piedmont’s vision for the future is to grow into other markets when opportunity arises. We want to continue our slow methodical growth so that we can maintain the basic principles that we started with and that have served us so well. 

Our history would not be complete without mentioning two great groups of people. The first is our employees who have always been our largest and best asset. The second group is our customers. We have great customers! Many of our customers have remained loyal to us over thirty-one years and are the reason that Piedmont has been able to survive in a very, very competitive business. We want to end by thanking you, our customers, and by inviting those of you who have not allowed us to serve you, to do so. 

Dan Rice
President